The Second Step – Know your Audience


  • Ask yourself:

What age and type of person am I trying to reach – men, women or children, or any combination of all three?

What else do they watch, listen to, read about and talk about?

What are the current worldwide interests?

Why will they be interested in what you're trying to tell them about?

  • Readers of popular fiction want to escape from ordinary and everyday life and be carried into a world different from their own
  • Do not underestimate the intelligence of the readers – overblown plot lines will only be accepted by providing realistic detail and strong characterisation – take them into the new world gradually